Consumer protection laws prohibit fraud in the sale of goods and services by requiring companies to tell the truth about the safety and quality of their products. Unfortunately, in today's business environment, many companies ignore this requirement in favor of reaping the greatest possible profits. As a result, even the most conscientious consumer can fall victim to fraud. Consumer fraud claims address a wide array of scenarios, including when companies make false or misleading statements about their products or services, deliver a product or service worth less than what was promised or engage in deceptive business practices. Consumer laws also protect employee benefit funds when drug companies misrepresent the safety or efficacy of their products to gain formulary placement or win preferred payment tier status. Recognizing the need to discourage companies from engaging in fraudulent and deceptive practices, many states allow consumer plaintiffs to seek double or triple damages plus attorneys' fees.